For many businesses social media is a key part of keeping in touch with their customers. Twitter in particular can be incredibly effective as a business tool and used in all sorts of ways – from customer relationship management to sourcing.
Like all social media tools it is completely public and whilst it can be a major asset, it needs to be managed wisely. Every tweet is on the worldwide web for everyone to see, so you need to make sure it is appropriate, in line with your overall company objectives and the business image you are trying to portray online.
Here are our top 3 things to avoid on Twitter:
- Having an incomplete or inaccurate profile – it’s a basic part of setting up your Twitter account but can be overlooked. Think about the image you have selected for your header and profile – are they appropriate? Make sure you include your website address – and check that the link works! Think about what you write in your bio and ensure it is complete. An empty profile with no photo or information can make you look like a spammer – not the image you want to portray for your business.
- Too many hashtags! Hashtags can be a really useful way of highlighting your content to a wider audience but overusing them to create tweets stuffed full of hashtags that don’t actually make sense won’t work. You need to make sure the message still makes sense and provides something of value for your followers.
- Venting your frustration. Yes running a business is stressful and sometimes we all need to have a good rant – but a public platform like Twitter is not the place to do it. If you are feeling the stress then step away from your phone or computer and take a walk, focus on some deep breathing on phone a friend. Deal with your feelings away from public eyes and return to Twitter when you are in the right frame of mind for developing your business.
If even the thought of Twitter leaves you terrified then our award winning social media VA Angela is here to help set up and run your social media accounts for you.
Please get in touch on 01483 332220 or email us at firstname.lastname@example.org to find out how we can help. We pride ourselves on being the staff you don’t see, but the difference you do.