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5 steps to LinkedIn success in 2017

5 steps to LinkedIn success in 2017

Is LinkedIn a core part of your 2017 marketing strategy? If not, perhaps it should be. LinkedIn is the leading social media platform for business to business (B2B) professionals. It is the world’s largest professional network with over 400 million+ members. It could be a highly effective marketing tool for your business. If you are keen to maximise the opportunity of LinkedIn this year, here are our 5 steps to success:

Expert Showcase: Meet the new LinkedIn Company Pages

Expert Showcase: Meet the new LinkedIn Company Pages

Here at Get Ahead VA our team includes experts in a wide variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our VAs can add value to many aspects of your business. In our Expert Showcase series our team are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business. In this guide our award winning social media expert Angela talks about how LinkedIn Company Pages are changing and ways in which you can make the most of the new format:

5 ways Direct Messages have changed on Twitter

5 ways Direct Messages have changed on Twitter

Last year, Twitter made a number of changes to Direct Messages to expand their functionality and increase their usage. They made it easier than ever to have a private conversation on what is essentially a public network. So Direct Messages could now form an important part of your social media marketing, if you are not using them already.

The Secret To Effective LinkedIn Text Ads

The Secret To Effective LinkedIn Text Ads

Linkedin can be an excellent marketing tool for your business. From simply posting updates to sophisticated advertising campaigns, there are a number of ways in which you can harness its’ potential. One way you can use Linkedin in your social media marketing strategy is through Text Ads. Text ads are a simple and easy way to get started with Linkedin advertising. You can choose the audience you want to reach, easily create your own ads, set your own budget – without contracts or long-term commitments. You only pay for the adverts that work – per click or per impression.

Client of the Month: Pip Lock, Guildford Sports Clinic

Client of the Month: Pip Lock, Guildford Sports Clinic

Here at Get Ahead VA we are privileged to work with a wide variety of clients ranging from will writers to window cleaners, financial consultants to fashion designers. All of our clients are motivated and driven business owners, with clear plans for business growth. They recognise the value of outsourcing, passing onto others tasks that either they lack skills in, or tasks that drain their valuable time. Here’s 60 seconds with one of our clients Pip from Guildford Sports Clinic who came to Get Ahead VA for help with their social media marketing:

Expert Showcase: What is Tweet Jukebox?

Expert Showcase: What is Tweet Jukebox?

Here at Get Ahead VA our team includes experts in a wide variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our virtual assistants can add value to many aspects of your business. Every month we deliver some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business. In this guide one of our marketing and social media experts Kimba talks about a lesser known Twitter tool – Tweet Jukebox and how it could be a real asset for your business.

Our top 3 Social Media websites

Our top 3 Social Media websites

Social media is an ever changing world. Just like content marketing and SEO, regular algorithm changes and app developments mean that what you found highly effective one day can suddenly find you at the bottom of the pile the next.

LinkedIn: What is a showcase page?

LinkedIn: What is a showcase page?

Linkedin can be an excellent marketing tool for your business. From simply posting updates to sophisticated advertising campaigns, there are a number of ways in which you can harness its’ potential.

When and what to post on LinkedIn

When and what to post on LinkedIn

Do you post on LinkedIn? Millions of people have a LinkedIn profile and know that they could be actively using it as a social media channel, but they don’t always know how to. Clients often ask us ‘What should I be posting on LinkedIn and how often?’

Expert Showcase - Which Social Media Scheduling Tool Is Right For Your Business

Expert Showcase - Which Social Media Scheduling Tool Is Right For Your Business

Here at Get Ahead VA we have experts in a huge variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business. In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business. In this month’s guide Vanessa, one of our marketing experts, evaluates two alternative tools for social media scheduling – Hootsuite and Buffer, discussing which might be the best solution for you and your business.

How to measure your results from Social Media

How to measure your results from Social Media

Here at Get Ahead VA we have experts in a huge variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business. In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business. In this month’s guide Jenny, one of our social media experts, talks about how to measure the success of your social media activity.

How to resize your images for Social Media

How to resize your images for Social Media

Here at Get Ahead VA we have experts in a huge variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business. In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business. In this month’s guide our design VA Kate talks about how to resize your images for social media, to ensure your branding looks correct and consistent across all social media platforms.

5 Social Media tips every business owner should read

5 Social Media tips every business owner should read

Social media is one of the most powerful business tools at your disposal. Posting on Facebook, Twitter and other platforms gives you the chance to promote what you do and engage with customers, but coming up with regular content can be difficult (not to mention time-consuming). To help you get started, we’ve put together some tips to keep your social media posts coming thick and fast:

3 things not to do on your Twitter profile!

3 things not to do on your Twitter profile!

For many businesses social media is a key part of keeping in touch with their customers. Twitter in particular can be incredibly effective as a business tool and used in all sorts of ways – from customer relationship management to sourcing. Like all social media tools it is completely public and whilst it can be a major asset, it needs to be managed wisely. Every tweet is on the worldwide web for everyone to see, so you need to make sure it is appropriate, in line with your overall company objectives and the business image you are trying to portray online.

Social Media - Should you outsource or not?

Social Media - Should you outsource or not?

Social media has become a part of many people’s everyday lives – both for personal and for business. From celebrities taking to Twitter to announce their latest new arrivals, to major companies unveiling their new TV advertisements exclusively online, there’s no getting away from the influence of Facebook, Twitter and the other social media platforms.

How to use lists on Twitter

How to use lists on Twitter

Twitter can be an excellent tool for many businesses but with millions of Twitter accounts out there it can be difficult to keep track. You may be following hundreds, thousands or even hundreds of thousands of people and it can be impossible to keep up to date with the stream of Tweets coming through. There are a number of tools provided by Twitter to keep you keep track and Lists are a particular favourite of ours. Lists are simple and easy to use, enabling you to organise the accounts you are following and quickly access their tweets.

Linked In Company Pages Are Changing

Linked In Company Pages Are Changing

LinkedIN, the widely used business networking website, has announced a major change to their Company Pages which takes place on April 14th. If you have a Company Page on LinkedIN, you don’t have long to get your page in order.

How to make your Facebook page stand out from the crowd

How to make your Facebook page stand out from the crowd

Facebook is one of the most widely used social media platforms in the world. It has fast become a part of many people’s everyday lives – for personal as well as business purposes and for all ages. Whilst it isn’t for everyone, Facebook offers many businesses a great opportunity to reach out and connect with customers, helping to build relationships and drive future sales.

How to get a LinkedIn Company Page

How to get a LinkedIn Company Page

Many people have personal profiles set up on Linkedin, but they do not always realise that they could have a Linkedin profile set up for their company as well. Free and easy to set up, all you need is a business specific email address (Linkedin do not allow you to use a generic email host such as Gmail, Hotmail or BTinternet) and you can get started by clicking on ‘Interests,’ ‘Companies’ and then the ‘Add a company’ link.

Hootsuite - For Social Media Success

Hootsuite - For Social Media Success

Social media is fast becoming an expected norm for business. Your customers may expect you to be on Facebook, Twitter, Linkedin, Google+, Pinterest, Instagram or any other social network they choose to engage with you on. Managing all those different social media accounts can be challenging but free* tools such as Hootsuite can help you keep up to date and on track.

Do you have a sticky customer strategy?

Do you have a sticky customer strategy?

Social media can be the ‘glue’ that binds your customer strategy together. Be it acquisition or retention, like insulation in the walls of your house it can help keep customers’ thinking warm and cosy thoughts about you. You might not be able to meet with customers on a daily basis but you can interact with them through Facebook, Twitter and other forms of social media, filling in the gaps between your face to face interactions.




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