Saturday 6th December marks the second Small Business Saturday and promises to be an important event to champion small, independent and local businesses across the country.
Like many other retail events such as Black Friday and Cyber Monday, Small Business Saturday was originally a US based event but has spread to the UK, starting last year. Supporting small businesses through a national bus tour, Small Biz 100 and high profile social media campaign, activities in 2013 really highlighted the hard work small businesses do and the variety they bring to our retail landscape. Did you know? According to government statistics, in 2014 there were 5.2 million businesses and 99% of them are small or medium sized, employing up to 249 people. There are 5 million micro businesses employing less than 10 people, accounting for 33% of employment and making a huge contribution to the UK economy.
This year even more small businesses are expected to get on board and support the campaign with events, promotions and competitions. Many local councils are offering free parking in council run car parks for the day to support the scheme and encourage residents to shop local, so there’s a great reason to get out and support your high street.
As a small business are you supporting the campaign, making the most of the free posters and other campaign materials and kicking off your December sales with a bang? If not, it’s not too late to capitalise on the opportunity. Ensure you use social media as well as your local press to highlight the activities you are doing and what a successful day it was for your business.
For more details on the day, any of the events taking place and retailers taking part check out www.smallbusinesssaturdayuk.com or search for the hashtag #SmallBizSatUK.
If your small business is in need of some support then our team of highly experienced VAs are here to help. Please give us a call on 01483 332220 or email us at email@example.com to find out how we could benefit your business. We pride ourselves on being the staff you don’t see, but the difference you do.