When it comes to marketing your products and services, word of mouth is still a key tool. Even online, reviews, ratings and testimonials have become more and more commonplace – and increasingly influential in the decision making process.
In a world full of choice, a good review or rating can make the difference between someone choosing to spend their money with you – or with someone else. But how do you manage and secure good ratings, particularly online?
Be it on your Linkedin profile, your Facebook page or via review sites including Feefo, Trustpilot and Reevoo, there are plenty of ways customers can share their satisfaction (and dissatisfaction) and it is important you are constantly managing them. An automated email post purchase to ask the customer to leave a review on a particular site can be a timely reminder to share their good experience.
A personal email to a big client at the end of a major project asking them to share a testimonial on Linkedin can be influential to others.
Whenever asking for reviews or testimonials always ensure your request is timely, specific and polite, making it as easy for them as possible. Don’t take it personally if the response rate is low – it might not be because you haven’t done a good job but just because they are too busy at the time.
On the flipside, use Google alerts to monitor any online mentions of your brand, business or products to ensure you can address any negative feedback if shared publicly. A customer complaint can result in a glowing testimonial if handled in the right way.
Managing star ratings and testimonials is just one part of a marketing and PR strategy for your business.
Our experienced VAs can deliver an entire marketing and PR service, from writing a Marketing or PR strategy through to delivering key marketing and PR activities.
Please get in touch on 01483 332220 or email us at firstname.lastname@example.org to find out more about how we can help. We pride ourselves on being the staff you don’t see, but the difference you do.