Here at Get Ahead VA our team includes experts in a wide variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our VAs can add value to many aspects of your business. In this series we are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business.
In this guide one of our Marketing & PR experts Lisa talks about how to deliver effective media relations for your business.
“Many people are familiar with the term PR or public relations, which means the relationship your business has with the public. But an essential part of PR is media relations, which relates to the relationship your business has with the media. This relationship is crucial as third party endorsement of your products or services is still hugely influential and can be a highly effective part of your marketing strategy.
What is media relations?
Media relations is the relationship your business or organisation has with journalists. Historically, this may have been dominated by the printed press, but in our digital age the net is cast a lot wider to include both on and offline media.
The first step PR professionals or businesses generally take is to compile a media list. This is a list of all of the journalists and publications that could be relevant to your business, product or service. They could be national newspapers, monthly magazines, websites or even social media groups. Bloggers and vloggers could also be a key part of the list, depending on your audience. Not just the written word, TV and radio would also be part of a media list, as broadcast can be just as relevant and influential.
Once the list is ready media relations begins. You or your PR representatives work to get to know as much of the media list as possible, finding out what they are looking for, how you can help them, and feeding in product information where possible. Building positive relationships is crucial as you want to be the first person on their mental list to call on a particular topic, the first person they think of or the one email in the thousands that they get bombarded with every day that they actually open and action.
Benefits of media relations
- Raising awareness of your products or service
- Endorsement by others of your product or service
- Can be cheaper than advertising
- Can be more persuasive than advertising
Media relations can be the bedrock upon which all other PR campaigns are built. It is the ongoing, regular contact and coverage which then ensures that your new product launch or event actually gets the attention it deserves and achieves the results you want.”
If you are still unsure about where to start with PR then Lisa and the rest of our highly experienced virtual assistants are here to help.
We love to take on the tasks you don’t have time to do, don’t have the skills to do, or simply don’t want to do.
Please get in touch on 01483 332220 or email us at email@example.com to find out more. We pride ourselves on being the staff you don’t see, but the difference you do.