Here at Get Ahead VA we have experts in a huge variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business.
In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business.
In this month’s guide our design VA Kate talks about how to resize your images for social media, to ensure your branding looks correct and consistent across all social media platforms.
“So you have a brand logo, or a main brand image, and you want to upload it onto all your social media sites. Sounds simple right? Sadly it’s not as simple as it sounds, but it is important. Your social media sites are an extension of your brand identity so they should be consistent, relevant and up to date. Using the same images across all web platforms can reinforce your brand identity and make you more recognisable to potential customers."
Unfortunately all social media platforms use different layouts and have different image requirements. If you don’t have a professional design software package like Photoshop it can be tricky.
But here are our hints and tips for getting your brand to look good on social media:
- On each social media platform you want to appear on, find the exact sizes suggested for your images. This can usually be found in the Help section – for example in Twitter if you go to Help, Search Customise my profile you will find a ‘Customise my profile’ page which tells you that the Header photo has recommended dimensions of 1500x500 pixels and your Profile photo has recommended dimensions of 400x400 pixels.
- Look for a free online image resizer if you don’t have the software yourself. Type ‘free image resizer’ into Google and it will bring up various options such as picresize.com. Here you can upload your image and then type in the new dimensions that you want.
- Check your result! Sometimes this alone works well but depending on the shape and size of your logo or brand image, the result may be less than satisfactory. It may be helpful to play around with your image – putting it on a large white background (using something like Paint or Powerpoint) so that it can be cropped without losing some of your image. It can be an iterative process which can take some time to get right, but with enough patience you can achieve a good result.
- Upload your images to the relevant websites, double check your result and then tick off a job done.
If you are still unhappy with how your images look – or don’t even want to attempt doing this yourself then Kate our design VA is here to help. She can ensure your images are resized and cropped exactly as needed for each social media platform, or any other usage, ensuring your brand looks perfect every time.
Please get in touch on 01483 332220 or email us at firstname.lastname@example.org. We pride ourselves on being the staff you don’t see, but the difference you do.