You only need to observe the current ‘`Kate'’ effect to see the power of PR. Every dress the Duchess of Cambridge wears is immediately sold out with a long waiting list as consumers want to ‘cash in’ on her style and dress like royalty. The right person recommending your product or service can be highly effective and far outweigh advertising or other forms of marketing when looking at return on investment.
Equally, people seeing the wrong messages about your business can undo years of positive development. Look at McDonalds -– a massive global brand that has spent years cultivating its’' employer brand image as being about ‘family’, yet went from hero to zero when news emerged that the majority of its staff were on zero hours contracts, showing a lack of commitment to staff and their families.
Image isn'’t everything.– Your brand or service has to actually live up to that image. But if you have the right product or service then creating the right image for it and communicating that to the right people can be a critical part of cultivating new prospects and developing relationships with your existing clients.
Why not talk to our PR team to find out more about how we can help create and manage the image of your business and get the right people talking about it, blogging about it and writing about it in order to use the power of PR for your business.