Word of mouth recommendation is still one of the most effective marketing tools for your business, even in our 21st century, digital economy. With a myriad of businesses and suppliers to choose from, a positive testimonial can be the evidence needed to tip the balance in your favour and encourage someone to buy from you. But sometimes we can be too shy to ask!
Here are our top tips to use testimonials effectively in your business:
- Ask for them – it may sound simple but in this case if you don’t ask, you don’t get! Whilst many people will be delighted with the service you provided they won’t always tell you so. Don’t be afraid to request recommendations – either using services such as Linkedin, or by telephone or email. If you have done a good job, most people will be happy to provide you with a few words saying why.
- Use the opportunity – every time you complete a project, a sale or a job then as part of the follow up afterwards, ask for a testimonial. It is easy just to move on to the next job in your mounting to do list, but asking for a testimonial just at the point when someone is delighted with the service you have provided is likely to elicit the best response. Be sure to thank them for their testimonial and ask their permission to share it on your social media platforms and other marketing communications.
- Spread the word – once you have received a positive testimonial then you need to shout about it! Share your success on your social media channels. Add the testimonial to your website, leaflets, presentations, newsletters and other communications materials. Consider using a testimonial in your next networking meeting – it can be a different and interesting way to approach the ‘one minute’.
Our team of marketing experts are on hand to help leverage the power of testimonials for your business and spread the word about your services.
Please give us a call on 01483 332220 or email us at firstname.lastname@example.org to find out how we can help. We pride ourselves on being the staff you don’t see, but the difference you do.