Journalists are busy people, bombarded with story ideas and press releases every day. For your news story to stand out and get noticed it needs to get many things right – be relevant, specific, interesting enough, with a catchy headline etc. It also needs to have the right images. Not having the right images can make or break that once in a lifetime opportunity to get your brand featured across the local, national or even international news.
Whether you are contacting journalists yourself or outsourcing it to other PR professionals, having the right images is vital. You need to be prepared for all types of media, with images that are small enough for website and email use – and large enough for print. Just as you tailor your approach to each media outlet with your covering email and press release, you also need to tailor the images you send – low resolution for an online only publication but high resolution for print media.