LinkedIn Pulse is a self-publishing platform. This means that you can write articles or blog posts and rather than publishing them just on your own blog or website, you can publish them on LinkedIn.
Access to a worldwide audience
The immediate benefits are obvious. For your own website or blog the audience will be limited to your website users – or possibly your social media or email database audience if you publicise it using these means. However, publish an article on LinkedIn Pulse and potentially you can hit the millions of users worldwide currently registered on Linkedin – and even those without Linkedin accounts.
Publishing on LinkedIn Pulse can also benefit your SEO, providing good quality links back to your own website. Your Pulse posts are listed on your profile, so publishing regularly can improve the appearance of your profile, as well as your influence within the Linkedin network.
So if the benefits are obvious, how do I get started?
Pulse used to be a standalone news aggregator app which LinkedIn purchased in 2013. It has now been fully integrated into the LinkedIn desktop, so you may even be using it without realising it. Every time you choose to click on the box ‘Write an article’ as opposed to simply sharing an update, you are publishing on LinkedIn.
The key steps to posting your first article are as follows: (more…)