Meet Regional Director: Kristy Roff

Meet Regional Director: Kristy Roff

Here at Get Ahead VA, our people are everything. We’re dedicated to growing our business all over the country, so our customers can access a wide range of highly skilled professionals wherever they are. We currently have regional offices in Bristol, Leeds, Newcastle and Berkshire & North Hampshire.

Here’s 60 seconds with one of our Berkshire & North Hampshire Regional Directors, Kristy, who is working alongside fellow Regional Director Suzanne Cox.

Name: Kristy Roff

Area(s) of expertise: Customer relationship management and project management. I am creatively process-driven with a commercially focused media marketing background. 

When and why did you join Get Ahead VA? Following over a decade in the IT industry, I longed for an opportunity to take total control of the success my career, and 2019 seemed to be the year! The opportunity to work with entrepreneurial SMEs, which are prevalent in the region, as well as creating an outlet for skilled professionals to maximise the flexibility that virtual working offers was an intriguing prospect for me. Get Ahead VA is an established model that we’d already aspired to, so when the opportunity arose to take on the region, the decision was easy.

What did you do before you joined Get Ahead VA? After university, I worked in radio for 8 years and had a blast doing so – I gained a lot of confidence and business passion during this time. Sadly, I was part of a redundancy round after the birth of my first son, so my priorities had changed somewhat. I was lucky to fall into a part-time, flexible role for an IT consultancy, working remotely from home. This balance was fantastic whilst managing my young family. I progressed up through the business and latterly held a management position, but not being ‘technical’, my potential was limited, and I needed to satisfy a dream of reaching my own goals.

Career highlight to date: I’m very proud of the fact that my commitment and effort has led me to work up the career ladder whilst spinning the home life plates on top. But I will always think fondly of how fortunate I was to organise some great events for the radio station, and I have met some amazing people. I was particularly honoured to arrange an event for the Queen’s Golden Jubilee celebrations and I met Her Majesty and Prince Philip in doing so.  

Plans for the future: The future is now. We’re so excited to be a part of this amazing brand! We have a fairly rapid growth plan to ensure that utilising a VA is an accessible option for businesses in our region, and to demonstrate that they can have a broad range of professional, skilled resources available to them, which are cost-effective and managed by us. This enables them to focus on what they do best, whilst we simply lighten the load. Then, who knows, early retirement!

If your business could benefit from Kristy’s help, or to find a regional office where you are, please get in touch on 01483 332220 or We pride ourselves on being the staff you don’t see, but the difference you do.

Is your business safe? 9 cyber security tips to protect your company

It seems as though not a day goes by at the moment without cyber security hitting the headlines. Companies and organisations large and small, including British Airways and the NHS, are being continuously targeted by hackers, with some success. You might think that as a small business you are safe – that you are under the radar. But you are just as much at risk and the impact of an attack could be paralysing for your business.

You may presume that having anti-virus software installed on your machines is enough – especially if you use software from well-known suppliers such as McAfee or Norton. But experts generally agree that with the increasing sophistication of hackers that is no longer enough to keep your business safe. So how can you protect yourself?


5 ways to manage the school holidays

The school holidays are fast approaching – and have already started for some.  Whilst the sun might be shining (we hope!) this can feel like dark days for business owners.  For working parents, the juggle of working and managing the children can be even harder – or more expensive.  For business owners, maintaining output levels whilst staff have time off can also be a real challenge.

Here are our 5 top tips to turn any holiday headaches into halcyon days:

  1. It may sound simple but breaking down tasks into what is both ‘urgent’ and ‘important’ can be a really worthwhile exercise.  You may discover that some tasks can actually be left until September as, whilst nice to do, they are neither urgent or important.  For other tasks you can see clearly what needs to be done and when.
  2. Work as a team. Talk to your team about who needs help covering which tasks over the holiday period.  Try and engender a sense of shared ownership.  Though a particular task might not usually be an employee’s area of responsibility, would he or she have the skills to cover it on a short-term basis?  What support would they need to do it?  Can training be given before holidays begin, or handover notes issued to help whilst staff are away?
  3. Plan ahead. It is never too late to plan ahead – even if the holidays have already started.  Look at what work you have coming up and when you are likely to be on holiday or short of staff.  Consider if any orders or events can be rescheduled.  Identify any pinch points where business requirements may not match staffing or availability levels and define appropriate plans of action.
  4. Talk to your customers.  They may understand about the ‘summer squeeze’ and be prepared to wait, or work with you to address only urgent requirements.  Advise customers in advance if there will be longer delivery times or delays.  People get frustrated when situations are forced upon them with no warning, or when they feel that they don’t know what is going on.  Be open and honest about any potential issues so that you can work together in a positive manner.
  5. Don’t be afraid to ask for help. This could be from family members if you work for yourself, or outsourcing to external agencies for holiday cover.  Services may be more affordable than you think and don’t always tie you in to long-term contracts.  Find the right solution to enable you to put customer service first and maintain standards for your clients – whilst taking the break you need.

Our team of highly experienced virtual assistants are perfectly placed to assist in any aspect of your holiday cover – from admin to social media management and more.  We love to take on the tasks you don’t have time to do, don’t have the skills to do, or simply don’t want to do.  Please give us a call on 01483 332220 or email to find out how we can help.  We pride ourselves on being the staff you don’t see, but the difference you do.

Expert showcase: How to view, store and manage files online using Google Drive

Here at Get Ahead VA our team includes experts in a wide variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our VAs can add value to many aspects of your business. In our Expert Showcase series our team deliver some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business.

In this guide one of our virtual assistants Rachel talks about storing and sharing files effectively online with Google Drive.


Meet the VA: Elly

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Elly, who recently joined our team in Newcastle.

Name: Elly Roper

Area of expertise: Social media management, spreadsheets & data organisation, and business development.

When & why did you join Get Ahead VA: I joined the Get Ahead VA team in June 2019 after meeting Karen and Allison at a networking event. My passion is connecting people, which is why I was drawn to marketing. I love working as a VA because it gives me a chance to help regular people get their businesses seen by new clients and partners. 

What did you do before you joined Get Ahead VA:  I’ve worked in marketing for over a decade for various agencies and small businesses in the North East. I’ve focused on packaging design, general marketing and most recently in affiliate marketing. 

Career highlight to date: While working for a publishing software company in America, I managed a project where we took 2,500 pages of academic handbook edits from a large university, then updated, formatted and styled them into one perfect book held within our software. It was a massive project that had a great result everyone was pleased with!

Plans for the future: To continue helping business owners who struggle with marketing and admin tasks so they can have business coming in while spending time doing the work they enjoy.

If your business could benefit from Elly’s help, or from any of our other VAs, please get in touch on 01483 332220 or We pride ourselves on being the staff you don’t see, but the difference you do.

Meet the VA: Melanie McDowell

Here at Get Ahead VA our people are everything.  Our ever growing team has a wide range of highly skilled professionals with different backgrounds, expertise and even different personalities to ensure that we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our virtual assistants Melanie who has a wealth of marketing expertise from a varied international marketing career including high profile corporate companies Eurostar and Natwest:

Name: Melanie McDowell

Area of expertise: Project Management, Marketing and Social Media

When & why did you join Get Ahead VA: I joined Get Ahead VA at the beginning of 2017, wanting to use my marketing skills whilst still being able to work flexibly around the needs of my family, and Get Ahead VA enables me to do just that.  When I met Rebecca for the first time, her energy and passion for the business made me want to be part of the team.  I particularly love that she gets the team together periodically, where we are able to share ideas and experiences.  I find I get so much energy being in a room with so many experienced and amazing people.


VA Client Focus: Fox Davidson

Here at Get Ahead VA we are privileged to work with a wide variety of clients ranging from will writers to window cleaners and financial consultants to fashion designers.  All of our clients are motivated and driven businesses with clear plans for growth.  They recognise the value of outsourcing, passing onto others tasks that either they lack skills in, or tasks that drain their valuable time.

Here’s 60 seconds with one of our clients Wes at independent mortgage broker Fox Davidson who came to Get Ahead VA in search of some award-winning assistance:

What situation was your business in when you came to Get Ahead VA? Our business was growing strongly.  It was three years since myself and my business partner Sarah had formed the business and we were really proud of everything we had achieved.  We were keen to enter awards to gain external recognition of our success and help fuel further growth by generating good PR.