Service Spotlight: Copywriting
Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at copywriting.
What is copywriting?
The term ‘copywriting’ covers all sorts of jobs related to the production of written materials (i.e. copy). From blogs to adverts to newsletters to websites, if it involves putting words together for a particular purpose – to sell, to engage, to educate – then a copywriter can usually do it! Depending on the copywriter, they may also do other related work, including researching, editing, proofreading, planning campaigns and managing projects.
Copywriting is hugely important for all businesses, big or small, because having good, well-written copy can help you grow your audience, sell your products and do well in online search rankings. For example, research by HubSpot has revealed that companies who published 16 or more blog posts a month got nearly 3.5 times more traffic to their website than companies that didn’t blog at all.