These days, there’s no getting away from social media. In the UK, 67% of the population uses social media – that’s around 45 million individual users* – which makes it an invaluable tool for business. This is especially the case for small business owners, who can access an enormous audience for a relatively low cost.
However, it’s important to be smart about your business’ social media marketing. Rather than opening accounts on every platform and spreading your efforts too thinly, it’s better to concentrate on just one or two that you can dedicate serious time to in order to make them work for you.
But which platforms should you use? Today we’re taking a look at three of the biggest social media sites – Facebook, Twitter and Instagram – to help you decide which could be right for your business.(more…)