Mindful marketing during the coronavirus pandemic

A lot has changed in a week, and this continues to be a very strange time for the world. The UK government has now ordered all pubs, restaurants, cafes, libraries and gyms to close, as well as shops selling non-essential items.* Many businesses are feeling the impact of these new protective measures, especially small businesses and independents, and many business owners now find themselves in the position of trying to keep things running while also heeding expert advice.

If you are one of the many people trying to come to terms with this new reality, we’re here to help, with some advice about how to market your business, mindfully and sensitively, during this difficult time.

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How to work from home with your kids

There’s no getting away from the news at the moment – the coronavirus pandemic is making headlines everywhere, and more and more countries are taking measures to slow the spread of this flu-like disease.

At time of writing, the UK government has not closed schools. However, Boris Johnson has advised that anybody who can work from home should do so, and he has also recommended against public gatherings in places such as pubs and theatres. Given the measures already in place, it seems likely that the schools may close, in which case children will be joining their parents at home for the foreseeable future.

Here at Get Ahead VA, we are very fortunate to have a team of experienced home-workers, many of whom also have children, and so they have a wealth of advice to share about juggling work and family under the same roof. So if you’re concerned about how you’ll handle the next few weeks, don’t worry. Here are our top tips about working from home with your kids.

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Coronavirus turned your team into homeworkers? Here’s what you can learn from virtual assistants

It won’t have escaped your notice that coronavirus is having a huge effect on businesses, with direct implications for the retail and travel sectors. And as you’ll know if you manage a team of office-based staff, the effect of self-isolation is becoming apparent too. As more people choose to self-isolate, more team leaders are finding themselves having to manage people working from home, which can be a new experience, and not always an easy one.

Virtual assistants nearly always work from home. I’ve been managing my team of virtual assistants for nearly a decade – a lot of what I’ve learned may help other businesses as workplaces are forced to flex around coronavirus.

Here are my top tips:

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How outsourcing can help your business

Have you ever considered outsourcing for your business? Whether you’re struggling to stay on top of your social media, or you need someone to get your accounts in order before the end of the financial year, outsourcing can be really useful for busy business owners. To get you started, here is our comprehensive guide to how outsourcing can help you.

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Meet the VA: Bev Davies

Meet the VA: Bev Davies

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Bev, who recently joined the Get Ahead VA team.

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Meet the VA – Jenni Shipp

Meet the VA – Jenni Shipp

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Jenni, who recently joined the Get Ahead VA team.

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How to be a responsible business owner during the covid outbreak

When a news story breaks, many business owners leverage it in content marketing. We might be blogging about workplace bullying in the wake of Priti Patel’s dismissal, or crafting a really engaging meme for International Women’s Day (which is on Sunday, by the way). By and large, this is a good thing. Current content with an immediate appeal offers value for clients – it’s helpful for them to hear a different opinion, and it’s a great opportunity to show that your business takes a humane and inclusive stance on issues like workplace behaviour and equality. It’s good for SEO too – people Googling for the news story may find your content too and hey presto, lots of lovely conversions.

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