‘Tis the season of ghosts, ghouls and all things ghastly. That’s right, Halloween is just around the corner (31st October) and many of us are already getting ready for the spooky celebrations.
No wonder, then, that Halloween is big business in the UK. In 2016, consumers spent around £310 million on Halloween goodies: mainly sweets and fancy dress. But Halloween isn’t just a good business opportunity for confectionary and clothing shops; anybody can take part in the celebrations.
If you want to get involved in Halloween this year, here are 5 marketing ideas you can use, whatever your business.