Mindful marketing during the coronavirus pandemic

A lot has changed in a week, and this continues to be a very strange time for the world. The UK government has now ordered all pubs, restaurants, cafes, libraries and gyms to close, as well as shops selling non-essential items.* Many businesses are feeling the impact of these new protective measures, especially small businesses and independents, and many business owners now find themselves in the position of trying to keep things running while also heeding expert advice.

If you are one of the many people trying to come to terms with this new reality, we’re here to help, with some advice about how to market your business, mindfully and sensitively, during this difficult time.

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How to make your customers fall in love with your business

Some brands achieve something magical: they inspire an impressive amount of loyalty in their customers, which in turn can lead to invaluable word-of-mouth marketing for the brand. As a business owner, you might be wondering how you can bottle this magic for your own business, so this Valentine’s Day we’re bringing you 4 top tips to help you encourage your customers to fall in love with your business!

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Meet the VA: Rosie Wyatt

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Rosie, an expert in marketing planning and consulting. Now she has brought those skills to Get Ahead VA, and she is here to help your business grow.

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Service Spotlight: Email Marketing

Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight, we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at email marketing.

What is email marketing?

Email marketing is the use of emails to promote products and services to, or to build a relationship with, current or potential customers. Email marketing has lots of advantages over traditional direct-mail marketing: it’s cheaper, you can reach a wider audience, and you can more easily track data to help you refine you marketing efforts. Email marketing is one of the most powerful online marketing techniques out there – according to some research, every £1 spent on email marketing can provide an average return of £38.

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Meet the VA: Carrie

Meet the VA: Carrie

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Carrie, one of our VAs who specialises in marketing.

Name: Carrie Jones

Area of expertise: Marketing strategy and WordPress website design and updates

When & why did you join Get Ahead VA: I joined Get Ahead VA in October 2016. I was looking for a role which would allow me to use my wide variety of skills in marketing and work from home around with my 2 dogs Ellie and Steven!! I discovered Get Ahead on social media and met up Rebecca shortly afterwards. I instantly felt a connection with Rebecca and Get Ahead and think the company ethos and mission is a fantastic concept to help busy business owners! Get Ahead VA is perfect for me, as it offers the flexibility and variety I need, without the isolation – I am very much part of a team of other professionals just like me!

What did you do before you joined Get Ahead VA: Before joining Get Ahead I had worked for a variety of business both large and small family run businesses within marketing. Developing various skills including social media, email marketing, website design, branding and marketing strategy.  Marketing is such a huge area which requires a lot of research and self-development to stay up to date with the ever growing demands of businesses and changing technologies. I specialise in working with businesses to truly understand their target clients and what marketing will work for them and also regularly work on WordPress websites, both existing website updates and creating them from scratch.

What do enjoy most about your role:  I feel the most pride when I work with clients that don’t know where to start with their marketing and branding…they have generally tried things that haven’t worked before and are feeling a little lost about how to get more clients. Once we have had a meeting and done some research I can put together a plan of action that is easy to follow to achieve the clients goal of getting more clients!

Plans for the future: I want to continue helping businesses achieve their goals and sharing my knowledge with them. On a personal note and in my spare time I do a lot of work with dogs and will continue with this to bring as much joy and happiness to as many dogs as I can!


If your business could benefit from Carrie’s help, or from any of our other VAs, please get in touch on 01483 332220 or office@getaheadva.com. We pride ourselves on being the staff you don’t see, but the difference you do.