Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight, we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at email marketing.
What is email marketing?
Email marketing is the use of emails to promote products and services to, or to build a relationship with, current or potential customers. Email marketing has lots of advantages over traditional direct-mail marketing: it’s cheaper, you can reach a wider audience, and you can more easily track data to help you refine you marketing efforts. Email marketing is one of the most powerful online marketing techniques out there – according to some research, every £1 spent on email marketing can provide an average return of £38.