Have your business’ social media accounts got a bit neglected in the lead-up to Christmas? Don’t worry, there’s still time to get things back on track – and you certainly should, because social media has an important influence on sales, both online and in store, over the festive season.
According to research published by Curalate, shoppers in the UK are now 79% more likely to find products on social media compared to just two years ago.* The most influential platform is Instagram, and more than 33% of consumers will browse a company’s social media to research the brand and its products before they buy.
So if you want to give your business’ social media a final push before Christmas, here are our top tips to make it fun, festive and engaging for your followers!(more…)