Pinterest for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how can you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Pinterest.

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YouTube for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at YouTube.

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How to make Facebook ads that work

Facebook can be a hugely useful tool for businesses to find and connect with their audience online. The platform – which has more than 2 billion active monthly users globally* − allows business owners to run ad campaigns and monitor response in order to get their message to the people who matter.

Of course, not all Facebook ads are created equal, and there are some tricks of the trade that can boost the reach and performance of your ads. We spoke to one of our VAs, social media expert Isil, to find out the most essential elements of making Facebook ads that work.

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Instagram for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Instagram.

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Twitter for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Twitter.

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Make meaningful connections on LinkedIn

Social media doesn’t always feel like a friendly place, and when it comes to making business connections online, your social media channels can sometimes feel more like a stream of self-promotion than a genuine effort to make a connection.

But it doesn’t have to be this way. Today, in honour of the UN’s International Day of Friendship, we’re looking at how you can put the camaraderie back into social media, and use the top social networking site for business, LinkedIn, to make real connections that will benefit both your business and your life.

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Facebook for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re starting with Facebook.

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How to grow your Company Page on LinkedIn

The Company Page is a powerful tool on LinkedIn – it gives a business a dedicated space to promote its products/services, post content and connect with its audience. It’s especially useful for B2B interactions and, naturally, the most effective Company Pages are the ones with the widest reach.

So how do you go about growing your Company Page on LinkedIn? Here are 6 quick tips for increasing your following and finding an engaged audience.

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Which social media platform is right for my business?

These days, there’s no getting away from social media. In the UK, 67% of the population uses social media – that’s around 45 million individual users* – which makes it an invaluable tool for business. This is especially the case for small business owners, who can access an enormous audience for a relatively low cost.

However, it’s important to be smart about your business’ social media marketing. Rather than opening accounts on every platform and spreading your efforts too thinly, it’s better to concentrate on just one or two that you can dedicate serious time to in order to make them work for you.

But which platforms should you use? Today we’re taking a look at three of the biggest social media sites – Facebook, Twitter and Instagram – to help you decide which could be right for your business.

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5 things to remove from your LinkedIn profile

LinkedIn is a hugely important networking platform for business owners. By the end of 2018, the site was closing in on 600 million users,* so if you own a business and want to make connections with other professionals, this is certainly the place to be.

However, there are a few common mistakes you might be making on your LinkedIn profile that could be instantly off-putting to potential contacts. With that in mind, here are 5 things you should remove from your LinkedIn profile today to give it an instant boost.

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