Mindful marketing during the coronavirus pandemic

A lot has changed in a week, and this continues to be a very strange time for the world. The UK government has now ordered all pubs, restaurants, cafes, libraries and gyms to close, as well as shops selling non-essential items.* Many businesses are feeling the impact of these new protective measures, especially small businesses and independents, and many business owners now find themselves in the position of trying to keep things running while also heeding expert advice.

If you are one of the many people trying to come to terms with this new reality, we’re here to help, with some advice about how to market your business, mindfully and sensitively, during this difficult time.

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Meet the VA – Jenni Shipp

Meet the VA – Jenni Shipp

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Jenni, who recently joined the Get Ahead VA team.

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4 reasons to get your staff on LinkedIn

As a business owner, you probably already have a Company Page on LinkedIn, and you use it to share content, find contacts and get the word out about your business. But did you know that you can build your business’ social media presence by encouraging your staff to sign up too?

Of course, you can’t demand that your staff actively promote your business on their personal LinkedIn pages, but you can explain the benefits of doing so and provide some guidance that will help them to advocate for the business if they want to. To get you started, here are 4 reasons why it can be useful to link up with your employees on LinkedIn.

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How to build a beautiful company Instagram

Instagram is an ideal social media platform for many businesses, especially if you have a strong visual brand or physical products to promote, and it has the potential to bring you lots of interest and a substantial following. So how can you go about building a beautiful, recognisable profile? Here are 5 key things you should think when building your company Instagram account.

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Top tips for using social media over Christmas

Have your business’ social media accounts got a bit neglected in the lead-up to Christmas? Don’t worry, there’s still time to get things back on track – and you certainly should, because social media has an important influence on sales, both online and in store, over the festive season.

According to research published by Curalate, shoppers in the UK are now 79% more likely to find products on social media compared to just two years ago.* The most influential platform is Instagram, and more than 33% of consumers will browse a company’s social media to research the brand and its products before they buy.

So if you want to give your business’ social media a final push before Christmas, here are our top tips to make it fun, festive and engaging for your followers!

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Pinterest for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how can you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Pinterest.

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YouTube for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at YouTube.

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How to make Facebook ads that work

Facebook can be a hugely useful tool for businesses to find and connect with their audience online. The platform – which has more than 2 billion active monthly users globally* − allows business owners to run ad campaigns and monitor response in order to get their message to the people who matter.

Of course, not all Facebook ads are created equal, and there are some tricks of the trade that can boost the reach and performance of your ads. We spoke to one of our VAs, social media expert Isil, to find out the most essential elements of making Facebook ads that work.

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Instagram for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Instagram.

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Twitter for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Twitter.

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