Twitter for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Twitter.

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Make meaningful connections on LinkedIn

Social media doesn’t always feel like a friendly place, and when it comes to making business connections online, your social media channels can sometimes feel more like a stream of self-promotion than a genuine effort to make a connection.

But it doesn’t have to be this way. Today, in honour of the UN’s International Day of Friendship, we’re looking at how you can put the camaraderie back into social media, and use the top social networking site for business, LinkedIn, to make real connections that will benefit both your business and your life.

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Facebook for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re starting with Facebook.

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How to grow your Company Page on LinkedIn

The Company Page is a powerful tool on LinkedIn – it gives a business a dedicated space to promote its products/services, post content and connect with its audience. It’s especially useful for B2B interactions and, naturally, the most effective Company Pages are the ones with the widest reach.

So how do you go about growing your Company Page on LinkedIn? Here are 6 quick tips for increasing your following and finding an engaged audience.

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Which social media platform is right for my business?

These days, there’s no getting away from social media. In the UK, 67% of the population uses social media – that’s around 45 million individual users* – which makes it an invaluable tool for business. This is especially the case for small business owners, who can access an enormous audience for a relatively low cost.

However, it’s important to be smart about your business’ social media marketing. Rather than opening accounts on every platform and spreading your efforts too thinly, it’s better to concentrate on just one or two that you can dedicate serious time to in order to make them work for you.

But which platforms should you use? Today we’re taking a look at three of the biggest social media sites – Facebook, Twitter and Instagram – to help you decide which could be right for your business.

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5 things to remove from your LinkedIn profile

LinkedIn is a hugely important networking platform for business owners. By the end of 2018, the site was closing in on 600 million users,* so if you own a business and want to make connections with other professionals, this is certainly the place to be.

However, there are a few common mistakes you might be making on your LinkedIn profile that could be instantly off-putting to potential contacts. With that in mind, here are 5 things you should remove from your LinkedIn profile today to give it an instant boost.

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LinkedIn trends for 2019

2018 was a good year for LinkedIn. Although it has been around since 2002, it has been steadily growing into one of the most influential social networking sites around, and last year it was as popular as ever among its core audience: business professionals.

Looking ahead to 2019, there are a number of important trends to watch out for with LinkedIn that will help you to get the most out of this important networking platform. Here are three of the most significant.

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Three common hashtag mistakes (and how to avoid them)

Hashtags didn’t exist more than a decade ago. Now, they’re everywhere.

Social tech expert, Chris Messina, is said to have created the very first hashtag on Twitter. He posted #barcamp in August 2007 in this Tweet:

‘How do you feel about using # (pound) for groups. As in #barcamp [msg]??’

Interestingly, Chris’ hashtag recommendation was turned down by Twitter amid claims they would never catch on…

Fast forward to today and hashtags are pretty much everywhere on social media, and not just on Twitter where they originated either.

But for all their popularity, there are still some common mistakes that often catch people out, which can impact the effectiveness of their hashtags. Here are three of them:

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Using LinkedIn over the festive season

At this busy time of year, all sorts of jobs can fall to the bottom of your to-do list – and staying active on LinkedIn can easily be one of them. But there are a number of benefits to keeping up your online efforts over the festive season (although, of course, you must take a proper break too!).

For many businesses, LinkedIn is one of the most valuable platforms out there. With over 40% of its 500 million members using the site daily,1 it’s worth keeping up with LinkedIn during December if you can.

Want to know more? Here’s our advice about using LinkedIn over the festive season. (more…)

Celebrate Small Business Saturday

If you’re a small business owner, then you should know that there’s an important event coming up for your calendar. No, it’s not Christmas – it’s Small Business Saturday!

Every year, on the first Saturday of December, this not-for-profit campaign encourages consumers to support small businesses in their area, whether that’s by visiting independent shops or buying locally online. In 2017, £748 million was spent on Small Business Saturday, so if you want to get involved this year, here’s what you can do.

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