Here at Get Ahead VA our team includes experts in a wide variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our VAs can add value to many aspects of your business. In our Expert Showcase series our team deliver some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business.
In this guide one of our marketing and social media management specialists Jenny talks about how you can use icons to boost the visual impact of your marketing – both on and offline:
As consumers, we are bombarded with marketing messages every day. Our phones receive marketing emails, texts and even calls wherever we are. As soon as we log into our social media accounts we are bombarded with sponsored posts and ‘suggested’ updates. Our brains are firmly on overload.
So as a business, how do you cut through all that clutter and ensure that your marketing messages do get through?
Graphic design can be a really effective tool, providing visual impact. Icons are an important part of the designer’s toolkit which can add an identity to your marketing messages and bring them together to reinforce their impact.
An icon is a small picture that represents a topic, information category or programme.