Facebook can be a hugely useful tool for businesses to find and connect with their audience online. The platform – which has more than 2 billion active monthly users globally* − allows business owners to run ad campaigns and monitor response in order to get their message to the people who matter.
Of course, not all Facebook ads are created equal, and there are some tricks of the trade that can boost the reach and performance of your ads. We spoke to one of our VAs, social media expert Isil, to find out the most essential elements of making Facebook ads that work.(more…)