Write a brief for a website designer

Get Ahead VA is here to help business owners. Our team of virtual assistants (VAs) can take on the jobs you don’t have the time or the skills for, freeing you up to focus on what you’re best at. In order to get the most out of your VA, you will need to provide a good brief, but what should you include? In this series, we look at how to write a useful brief for every kind of job, and this month we’re looking at website design.

Whether you have an old business website that needs updating, or you’re looking to build one from scratch, the team at Get Ahead VA can help. To kick things off, here are some of the key things you should think about when writing a brief for your website designer.


Service Spotlight: Website Development

Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at website development.

What is website development?

Website development is everything to do with creating and maintaining a website. This includes designing, building and hosting – basically, everything that makes a website look good and run well. Web development is usually divided into the ‘front end’ (e.g. design, usability), which the customers will see, and the ‘back end’ (e.g. coding, hosting), which only the website’s owners will see.

Having a good website is one of the most important elements of modern business, even if you operate your company out of a physical office or a brick-and-mortar store. Studies have shown that 88% of consumers will research a product online before making a purchase, so having a website is essential for boosting your credibility and your sales. Having an online presence is also crucial for marketing – creating a mailing list, engaging with customers on social media, and finding new customers through online search all require a strong, well-designed website to be effective.


Meet the VA: Ian

Meet the VA : Ian


Back in the 90’s when Ian left school he initially trained as an electrician but soon found a passion for design & development – so went out and taught himself how to code in HTML. Being a new trend not many businesses had a website so Ian decided to offer his skills to his employer and they soon added them to their list of services. Ian was then approached by News International to work on their email marketing campaign designs and from there he learnt his trade as an email marketing specialist.

Nearly 20 years on Ian still enjoys coding and designing websites as well as planning and executing email marketing campaigns and has worked with some big brands over the years.

In his spare time Ian manages a local football team as well as coaching his son’s side. He loves being able to help others wherever he can.

If your business could benefit from the expertise of Ian or any of our other virtual assistants in the UK please get in touch on 01483 332220 or office@getaheadva.com. We love to take on the tasks you don’t have the time to do, don’t have the skills to do, or simply don’t want to do. We pride ourselves on being the staff you don’t see, but the difference you do.

Expert Showcase: What is keyword planning and how can you do it?

Here at Get Ahead VA our team includes experts in a wide variety of fields.  From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our virtual assistants can add value to many aspects of your business.  Each month we like to share some of this expertise with you through our series of ‘How to’ guides to help you get the best bang for your buck in your business.

In this guide one of our Digital Marketing experts Carrie talks about what keyword planning is and how you can integrate into your online marketing.

Carri-Jones Get Ahead VA

Keyword planning is a vital part of your online marketing strategy.  It helps to tie together everything you do – to reinforce what you want to say about your company and to help get you noticed online.  Done well, it helps you to rank higher in the searches that you want to be found for, driving more customers to your website and more sales through your business.   But first things first, what really is keyword planning?

Keyword planning is the process of researching and evaluating the words and phrases most relevant for your business and formulating a plan for how to integrate those into your online activity.