Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at website development.
What is website development?
Website development is everything to do with creating and maintaining a website. This includes designing, building and hosting – basically, everything that makes a website look good and run well. Web development is usually divided into the ‘front end’ (e.g. design, usability), which the customers will see, and the ‘back end’ (e.g. coding, hosting), which only the website’s owners will see.
Having a good website is one of the most important elements of modern business, even if you operate your company out of a physical office or a brick-and-mortar store. Studies have shown that 88% of consumers will research a product online before making a purchase, so having a website is essential for boosting your credibility and your sales. Having an online presence is also crucial for marketing – creating a mailing list, engaging with customers on social media, and finding new customers through online search all require a strong, well-designed website to be effective.