Get Ahead VA Blog

5 tips for getting your business blog right

Blogging for business: many of us feel like it’s something we should be doing, but does it really work?

‘Content marketing’ – the official term for marketing that involves creating and sharing content, like blog posts, with an online audience – is hugely effective. Compared with paid search, for instance, content marketing can produce three times as many leads and cost 62% less. What’s more, blogging has myriad benefits for business owners: it can drive traffic to your website, generate sales and mailing lists, and help you to establish yourself as an authority in your field. When it comes to the question “Should my business have a blog?” the answer is almost always yes.

If you’re new to blogging for business, there are a few golden rules you should follow to make your blog a success. Remember, blogging is hard work, but use these 5 tips and you’re bound to start seeing results.

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The truth about Press Releases

Press releases are a fundamental part of media relations work and one of the main ways you can share your news with journalists.

But unless you work in PR or comms, knowing how they exactly work and what they can actually achieve is somewhat of a mystery. For instance, just because you’ve issued a release to the media, doesn’t necessarily mean you’re going to get any coverage.

In this blog, former journalist and Get Ahead VA team member, Sanina Kaur, sheds some light on the world of press releases.

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Meet the VA: James Hussey

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, James, a digital marketing professional who provides digital marketing support, strategy and website management to businesses.

Name: James Hussey

Area(s) of expertise:  Understanding a client’s needs and finding the right solution(s) that will best support their goals.

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Get the most out of LinkedIn messenger

LinkedIn is the number one channel for B2B marketers. According to research conducted by the site, 94% of B2B marketers use LinkedIn to distribute their content, and more than 80% of B2B leads created by social media come from LinkedIn. So what does this mean for you? Well, if you’re a business looking to promote your products/services to other businesses, then LinkedIn should be your first stop.

One of the best ways to promote your business using LinkedIn is through the messaging service. It is here that you can connect with other users, share your content and find new leads. There are two versions of LinkedIn messaging: the free version lets you message your contacts on the site, while the paid-for version, InMail, allows you to message people you aren’t already connected with.

So, if you’re a business looking to make connections on LinkedIn, here are some tips for getting the most out of LinkedIn messenger.

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4 ways to build lasting business relationships

According to the age-old saying, business is all about who you know, and it’s true that building good relationships with other professionals is a fantastic way to grow your business and ensure its longevity. That’s why, in the spirit of the UN’s International Day of Friendship on 30th July, we’re looking at how to build lasting business relationships.

There are all sorts of business relationships – colleagues, employer–employee, business to business, business to client – but whichever ones you’re interested in nurturing, these tips should work for them all. Here are 4 ways you can build strong and productive business relationships.

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5 things you didn’t know a virtual assistant can do

When asked to list what a virtual assistant does, many people stick to everyday administration tasks such as managing databases, replying to emails and answering telephones. Yes, virtual assistants do all of these things, but we offer many other services too – and some of them might surprise you.

Want to learn more? Here are 5 things you (probably) didn’t know a virtual assistant can do.

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Expert Showcase: Grammarly

At Get Ahead VA, we’re always on the lookout for exciting tools that can make running a business just a little bit easier – that’s why, earlier this year, we blogged about some of our favourite apps for business.

Today we’re taking a closer look at one of those apps, Grammarly. We’ll show you how it can help with your spelling and grammar across multiple platforms, and why our VAs love it!

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How to write a marketing email your customers will read

Email marketing: it’s a crucial part of business, but it can also be one of the hardest things to get right. That’s because inboxes fill up quickly and online attention spans are short. If you want to be welcome in your customers’ inboxes, you’re going to need to stand out from the crowd.

Let’s take a look at some of the stats. The average email user receives 88 emails per day, and marketing messages, newsletters and spam account for almost half of these. Only 30% of all emails received will be opened, and just 3.2% of marketing emails will get a click-through to the sender’s website.

Those are tough odds to go up against, so how do you make sure your emails get noticed? Look no further – here are 5 tips for creating marketing emails your customers will read. (more…)

Give your LinkedIn profile a new lease of life

LinkedIn might have been around for a while, but stats published earlier this year show that it is still hugely influential. There are around 500 million users on LinkedIn, 40% of whom use the site daily. Research by the Society for Human Resource Management discovered that, of the employers who use social networking sites for recruitment, more than 90% use LinkedIn.

Even so, it can be tricky to keep your LinkedIn profile up to date, and with so many other tasks demanding your attention it’s all too easy to let your profile languish, out of date and unloved. If this is how your profile is feeling, here are some things you can do to freshen it up, so you can keep making those valuable online connections.

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Meet the VA: Rob Beadle

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Rob, who joined Fiona’s team this year.

Name: Rob Beadle

Area of expertise: Copywriting and social media

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