Blogging for business: many of us feel like it’s something we should be doing, but does it really work?
‘Content marketing’ – the official term for marketing that involves creating and sharing content, like blog posts, with an online audience – is hugely effective. Compared with paid search, for instance, content marketing can produce three times as many leads and cost 62% less. What’s more, blogging has myriad benefits for business owners: it can drive traffic to your website, generate sales and mailing lists, and help you to establish yourself as an authority in your field. When it comes to the question “Should my business have a blog?” the answer is almost always yes.
If you’re new to blogging for business, there are a few golden rules you should follow to make your blog a success. Remember, blogging is hard work, but use these 5 tips and you’re bound to start seeing results.