Spambots have long been a problem for Twitter, and as of 23rd March 2018 the platform introduced new anti-spam rules to try and combat them. The idea behind the new rules is to prevent users from posting multiple Tweets with the intention to “disseminate spam” or to “artificially amplify or inflate [a Tweet’s] prominence”.
The changes are designed to combat duplicate content, so they’re likely to have the most significant impact on social media managers and business owners who post the same content across multiple accounts. Want to know if these new rules will affect you? Read on to find out what steps you can take to avoid your Tweets being marked as spam.