As a business owner, you probably already have a Company Page on LinkedIn, and you use it to share content, find contacts and get the word out about your business. But did you know that you can build your business’ social media presence by encouraging your staff to sign up too?
Of course, you can’t demand that your staff actively promote your business on their personal LinkedIn pages, but you can explain the benefits of doing so and provide some guidance that will help them to advocate for the business if they want to. To get you started, here are 4 reasons why it can be useful to link up with your employees on LinkedIn.(more…)