Social media management to help your business thrive
Running the social media for your business can feel like one thing too much.
And if you’re not sure how to use it, or what to post, it can seem like a better choice to ignore it altogether. Don’t miss out on the potential of a well-run social media strategy – you can raise awareness of your business and service in a cost-effective way and even use your social media to bring new collaborators on board.
Using our social media management allows you to sit back and get on with running your business while we plan, post and monitor on your behalf. We’ll build a plan based on your objectives and create or source content for you to use. We’ll review your results and even engage with your audience on your behalf, helping increase your presence and grow your brand.
A flexible approach to social media management
Tell us what you want to achieve and we’ll take it from there. You can be as involved as you choose – whether it’s simply sourcing content and writing blogs to scheduling posts and engaging on your behalf, we’re happy to help.
Experienced social media professionals
Your social media professional will work remotely, building a plan to support your brand on social media. We’ll advise you on the best platforms to use, and even create and schedule the content for you. With regular status updates, you’ll quickly see the results of your social media, giving you a gauge of how it’s affecting your business and whether opportunities exist to support it with additional activity.
Ready for some help? Call us today or complete the enquiry form below to chat with us and see how our Virtual Assistants can help you grow your business.
Here are some of the services our expert VAs help with:
- Creating social media plans for all social media channels, i.e. Twitter, Facebook and LinkedIn
- Producing social media content
- Responding to comments and messages on your behalf
- Monitoring engagement and activity
We’ve heard this one time and time again and there are a number of things that could be used as the basis of impactful content.
Our social media team are skilled at getting to understand new businesses very quickly. They know the questions to ask, they will understand your target audience, etc. and adapt your content accordingly.
We will focus on the people that make things happen at your business and add a human edge to your brand. Share pictures of them doing what they do best, interview them, allow them to be the voice of your organisation and before you know it, you will be saying a lot! Product news, competitions, polls, live Q&As, and so on, are all simple ways to create meaningful content and/or opportunities for your audience to open up a dialogue with you. After all, this isn’t all about you talking. It’s called social media for a reason. We will be wanting to encourage conversations that aren’t totally one-sided. We will also be sharing and caring when it comes to others and promoting their content too.
We imagine you are contacting us because you haven’t got the time or skill to implement social media yourself! You will be pleasantly surprised at how easy it is to get started. We are here to launch your business on social media and open up the conversations that are waiting to happen. Social media is one part of your marketing mix, which needs to be implemented consistently to make an impact. We are here to give you that consistency at a price you can afford.
Absolutely – we agree the amount of time that will be spent on scheduling content and the time that will be spent on reacting to comments etc. Responding and engaging is as important as the content you are putting out there.
Our social media managers are trained to get under the skin of their clients’ businesses. It is second nature to them and they will use your handover as an opportunity to really understand your business/brand.
A business should be committed to delivering the best possible experience and service to its customers. Actively using social media platforms may well give people the opportunity to tell you about a less than flattering issue. However, wouldn’t you rather know about that issue?
Many modern consumers won’t bother to make a complaint through traditional routes, such as telephone or email; they want to be able to make a quick connection on the likes of Twitter or Facebook. Give them the tools they need to do that. Being active in social media is a fantastic way to uncover insight and opinion in relation to your business.
If you have the right processes in place, you can take a negative experience and turn it into a positive one, all with social media.
The brilliant thing about social media is that no matter what anyone chooses to say about your business, you can show transparency through your posts. This will allow people to track the conversation as it unfolds so that they can make their own judgement call. Therefore, if you remain honest, polite, and accommodating in these online conversations, you should have nothing to fear when someone posts something negative about your business on social media.
If your business was not on social media, you may not have had the opportunity to address the disgruntled customer’s issue and retain him or her as a customer.
If you use social media to respond to customers’ issues promptly and sincerely, you’ll more likely to win their trust back and build respect for your brand.
The question of Return on Investment (ROI) from social media is not going away.
Yes, social media can impact sales and revenue (and ultimately it should if done well) but getting hung up on it is the reason why so many social media strategies fall by the wayside at an early stage. Shift thinking to customer retention, sentiment increase, queries answered versus pre-social media introduction, product feedback, and advocate creation. That way, you are well on the way to having a nice, rounded ROI picture.
Nielsen recently conducted a study about what drives consumer trust, and 70% of respondents said they turn to friends and family for advice when making a purchase decision. And most people communicate today with friends and family via social media.
We have also found that people trust what their friends and family have to say more than traditional advertising.
With the number of people using social media platforms to convey their trusted recommendations now reaching the billions, the investment in social media should be a no-brainer.
Social media is a very powerful tool for building long-term relationships with your customers, but it also offers a number of other benefits, such as greater brand awareness, stronger brand loyalty, increased word-of-mouth, improved understanding of customer needs and a better and faster way to reach your customers.
All of these advantages make social media a worthwhile investment for your business.
If you truly want to succeed, you will always be on the lookout for that next tool that will take your business to the next level.
Partnering with the right social media marketing agency will give your business a competitive advantage. You need to have a consistent social media offering across the relevant platforms. You can use your presence on social media/blogs to showcase what you are about and this will help bring your business alive.
Patience is key. Over time, we can provide you with the knowledge and skills to make your social media marketing strategy work and successfully grow your business’ online presence.
Consider reducing the amount of money that you spend on other marketing tactics that produce little results and are hard to track.
And, instead of sinking money back again into these unproductive platforms, reserve this money for advertising via social media.
Relationship capital is certainly not something that you can buy. It’s something that’s earned over time and these days, a strong social media marketing strategy is your ticket to relationship capital. Therefore, your business simply can’t afford to not have an active social media presence.
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