Meet Regional Director: Kristy Roff

Get Ahead VAFranchisingMeet Regional Director: Kristy Roff

Here at Get Ahead VA, our people are everything. We’re dedicated to growing our business all over the country, so our customers can access a wide range of highly skilled professionals wherever they are. We currently have regional offices in Bristol, Leeds, Newcastle and Berkshire & North Hampshire.

Here’s 60 seconds with one of our Berkshire & North Hampshire Regional Directors, Kristy, who is working alongside fellow Regional Director Suzanne Cox.

Name: Kristy Roff

Area(s) of expertise: Customer relationship management and project management. I am creatively process-driven with a commercially focused media marketing background. 

When and why did you join Get Ahead VA? Following over a decade in the IT industry, I longed for an opportunity to take total control of the success my career, and 2019 seemed to be the year! The opportunity to work with entrepreneurial SMEs, which are prevalent in the region, as well as creating an outlet for skilled professionals to maximise the flexibility that virtual working offers was an intriguing prospect for me. Get Ahead VA is an established model that we’d already aspired to, so when the opportunity arose to take on the region, the decision was easy.

What did you do before you joined Get Ahead VA? After university, I worked in radio for 8 years and had a blast doing so – I gained a lot of confidence and business passion during this time. Sadly, I was part of a redundancy round after the birth of my first son, so my priorities had changed somewhat. I was lucky to fall into a part-time, flexible role for an IT consultancy, working remotely from home. This balance was fantastic whilst managing my young family. I progressed up through the business and latterly held a management position, but not being ‘technical’, my potential was limited, and I needed to satisfy a dream of reaching my own goals.

Career highlight to date: I’m very proud of the fact that my commitment and effort has led me to work up the career ladder whilst spinning the home life plates on top. But I will always think fondly of how fortunate I was to organise some great events for the radio station, and I have met some amazing people. I was particularly honoured to arrange an event for the Queen’s Golden Jubilee celebrations and I met Her Majesty and Prince Philip in doing so.  

Plans for the future: The future is now. We’re so excited to be a part of this amazing brand! We have a fairly rapid growth plan to ensure that utilising a VA is an accessible option for businesses in our region, and to demonstrate that they can have a broad range of professional, skilled resources available to them, which are cost-effective and managed by us. This enables them to focus on what they do best, whilst we simply lighten the load. Then, who knows, early retirement!


If your business could benefit from Kristy’s help, or to find a regional office where you are, please get in touch on 01483 332220 or office@getaheadva.com. We pride ourselves on being the staff you don’t see, but the difference you do.

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